The year 2021 saw Rolex, the iconic Swiss watchmaker, continue its reign as a symbol of luxury and prestige. Demand remained exceptionally high, leading to significant waiting lists and a continued surge in the grey market. While an official, comprehensive Rolex UK price list for 2021 isn't publicly released (Rolex maintains a policy of not publishing official price lists online), we can examine the approximate retail prices from that period based on various sources and contextualize them within the broader landscape of Rolex ownership and the market dynamics at play.
The provided excerpt mentions several key models: the Perpetual Cosmograph Daytona, Oyster Perpetual, Air King, Cellini (Quartz & Mechanical), Day-Date, Day-Date II, and Special Edition Date. These represent a cross-section of Rolex's diverse offerings, ranging from its most sought-after sports models to its more classic and dress-oriented pieces. Understanding the pricing of these models in 2021 provides insight into the overall market trends.
Approximate Price Ranges (2021, UK, including VAT): It's crucial to note that these are estimates and actual prices would have varied slightly depending on the specific retailer and any potential variations in the model (dial, bracelet material, etc.).
* Oyster Perpetual: Starting around £4,000 - £6,000. This entry-level model, while relatively accessible compared to other Rolex models, still commanded a significant price. The popularity of this model, especially in certain dial colours, contributed to its higher-than-expected demand.
* Air King: Similar to the Oyster Perpetual in price, the Air King also fell within the £4,000 - £6,000 range in 2021. Its more understated design appealed to a different segment of the market but still experienced strong demand.
* Cellini (Quartz & Mechanical): The Cellini line, Rolex's dress watch collection, had a broader price range, starting from around £5,000 for quartz models and extending well above £10,000 for more elaborate mechanical versions.
* Datejust: A classic and versatile model, the Datejust typically started around £6,000-£8,000 in 2021, depending on the materials and complications.
* Day-Date / Day-Date II: These prestigious models, often associated with high-profile individuals, commanded prices well above £20,000, with the Day-Date II often exceeding £30,000 depending on the metal (platinum, gold) and specific details. Special editions could push prices significantly higher.
* Perpetual Cosmograph Daytona: This legendary chronograph remained the most coveted model, with prices on the grey market often reaching multiples of its retail price. While the official retail price in 2021 would have been in the £10,000-£15,000 range (depending on materials), obtaining one at retail required significant patience and often connections with authorized dealers. The grey market prices were considerably higher.
Rolex Watches 2021: A Market in High Demand
2021 marked a continuation of a trend that had been building for years: exceptionally high demand for Rolex watches. This demand was driven by several factors:
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